London’s Iconic Kensington Gardens Takes The Biscuit
With the First Edible Art Exhibition at the Serpentine Pavilion
Tuesday 19th September 2017
The world famous Serpentine Pavilion sitting in the heart of London’s Royal Park, Kensington Gardens today showcases the best of British architecture, retail and charity with a 3D exhibition made entirely from biscuits.
The exhibition is a retrospective of biscuit sculpture. Inspired by Great British landmarks and organisations including The View from The Shard, The National Portrait Gallery, Royal Botanic Gardens Kew, The Savoy and Great Ormond Street Hospital Children’s Charity, visitors will enjoy a display of eye-catching and sweet-smelling hand crafted biscuit structures.
The edible art installations have been created by the UK’s fastest growing artisan biscuit makers, Biscuiteers, to mark their 10th birthday.
The London based company was founded in 2007 by Londoner and mother of 4, Harriet Hastings. Following a trip to NY, Harriet spotted a gap in the UK premium food gift market, quit her job in marketing and invested all her savings into hiring kitchens and artisan bakers. Biscuiteers was the first company in the UK to offer hand-iced biscuits as gifts and have helped create a new sector in the premium gift market estimated to be worth over £30million in corporate gifting alone.
Biscuiteers now employs over 100 staff making over 5000 biscuits a day. The team make bespoke biscuits for global brands including Vogue, Christian Dior and Instagram and hold licenses for Beatrix Potter, Mr Men, The Snowman and Justice League. Stocked in Royal Botanic Gardens Kew, Selfridges and Fortnum & Mason, Biscuiteers sells to over 100 countries and has become a leading exporter of hand-made food gifts. In 2016, Harriet raised £1.25m through crowdfunding which will enable further global expansion of the Great British Biscuit business.