KING OF THE ROAD JAMES CORDEN STEERS
NEW TV AD FOR CONFUSED.COM
UK’s first insurance comparison site goes back to basics as it refocuses on saving drivers money.
Who better to take on the rival Meerkat than James Corden?
The world’s most famous driver has come home to star in a new TV ad campaign for Confused.com which launches today, Wednesday 3rd August 2016.
The ad sees James Corden enjoying a miraculous run of luck on the road, with every set of traffic lights turning green as he goes on a night time run through London with his former History Boys' mate, Andrew Knott.
Since taking America by storm as the new host of CBS’s The Late Late Show in March 2015, Corden has become arguably the most famous driver in the world, with a staggering 1.5 billion views on YouTube.
And now he will help Confused.com overtake their rivals to become the UK's leading car savings site.
Confused.com are back on the road to success with its announcement today that it will be going back to basics to become the one-stop, money-saving shop for Britain’s 45.5 million motorists.
With over two thirds of Brits now using price comparison sites to research everything from pet insurance through to energy savings, there is growing confusion as to where to turn.
Confused.com is now simplifying its proposition by focusing just on the driver to find savings of all motor products from MOTs to services to car finance. Alongside this renewed product focus, it will be championing the rights of the driver to ensure better road safety as well as finding deals from the insurance industry.
Their message is as clear as the new ad - no gimmicks, no cuddly toys, no men in skimpy shorts. No confusion.
Commenting on the campaign, Paul Troy, CMO of Confused.com, said:
“It’s time to lead the price comparison industry once again by championing drivers and creating wins for them with more car savings than before.
“James Corden is a perfect match for Confused.com as he joins us in returning to Britain’s roads to take the driver’s side”.
 As of 30 September 2014, there were 45.5 million active driving records in GB. Source: DVLA