*Interview: KitKat shape NOT a trade mark...yet: leading IP lawyer warns battle is not over*
Commenting on today's KitKat judgment, Mishcon de Reya IP Partner Sally Britton said:
"Today the High Court confirmed the refusal of Nestle's trade mark for the shape of the KitKat bar, but doesn't rule it out completely. Regardless of the outcome and what happens next, there is no doubt that the fight over this much loved bar was one of the most successful marketing campaigns in 2015, and it is set to continue for some time yet."
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