ISSUES IN PROTECTING IP WITHIN EMERGING MARKETS IS STILL THE BIGGEST THREAT TO THE INTERNATIONAL GROWTH OF BRANDS SHOWING AT LONDON FASHION WEEK

 

“YOUNG DESIGNERS SHOULD FACE THESE ISSUES HEAD ON AND TAKE STRATEGIC LEGAL ADVICE TO PROTECT THEIR IP. THEY ALSO NEED TO WORK TOGETHER TO TACKLE THIS THREAT”, SAYS IP LAWYER SALLY BRITTON, AS SOCIAL MEDIA AND ONLINE RETAIL CONTINUE TO OFFER OPPORTUNITIES FOR BUSINESSES TO GROW GLOBALLY QUICKLY.

 

Friday 19th September 2015: As London Fashion Week opens and the city becomes centre stage of the world’s most innovative brands, leading law firm Mishcon de Reya warns that Britain’s young designers are at greater risk than ever of losing rights to both their name and creations.

Sally Britton, IP lawyer at Mishcon de Reya and advisor to a number of well known fashion brands, believes that the biggest threat comes from emerging markets, and in particular China, as the online revolution continues to allow global exposure quickly and the local laws and practices struggle to keep up with the latest developments. While designers will focus all their effort on making their creations look perfect for the catwalk, investment in IP protection may be forgotten or simply not prioritised.

Sally is advising designers to file applications as early as possible in the process to protect against bad faith filings and to consider filing in local languages.

In 2014 Mishcon de Reya partnered with the British Fashion Council to introduce a scheme in which Mishcon supports a number of emerging designers from the British Fashion Council's on-going business support initiatives.