Mishcon de Reya's Sports Group acts for Matchroom Boxing in $1bn US streaming deal

Mishcon de Reya's Sports Group has acted for Matchroom Boxing in the biggest ever deal in the boxing industry. Matchroom Boxing, and promoter Eddie Hearn, have entered into a $1bn, eight year partnership with global sports rights company, the Perform Group, to stream boxing on Perform's DAZN streaming channel in the United States.

Matchroom Boxing USA are opening an office on Wall Street in New York, and will promote 16 fights a year across the United States.

Mishcon de Reya's Head of Sport, Liz Ellen, and Managing Associate, Simon Leaf, acted for Matchroom Boxing.

Liz commented:

"This is a ground-breaking deal which is likely to fundamentally change the boxing market in the US, both in terms of the promotion of top quality boxing events and the consumption of those events via on-demand streaming. DAZN are seeking to become the Netflix of sport, and this deal is a key part of their strategy. Matchroom's dominance and success in the UK boxing market has opened up this wonderful opportunity for them in the United States, and we are delighted to have been involved in helping this deal come together. If Matchroom can bring the magic and entertainment value of their UK events to the US, then sports fans have an awful lot to look forward to."

For more information please contact charlotte@the10group.co.uk / 020 7637 0656