SERVES YOU RIGHT:
LOCAL EATERIES SET TO PROSPER WITH ANNOUNCEMENT OF NEW DINERS' LOYALTY SCHEME
THOUSANDS OF FOODIES AND INDEPENDENT RESTAURATEURS UNITE TO REAP THE RESTAURANT CLUB'S EXCLUSIVE MEMBER BENEFITS
An influential Facebook group dedicated to reviewing London’s foodie scene has announced the Capital’s first loyalty scheme connecting diners with independent restaurants.
Leading local eateries – including award-winning Parlour in Kensal Rise, Primrose Hill's lauded Michael Nadra, Maida Vale's canalside Summerhouse and London's first cashless cafe Sweet Things in Notting Hill – have been announced as members of The Restaurant Club, which promises discerning diners exclusive offers ‘to make eating out an affordable luxury’. The scheme is mutually beneficial to its members and to the high street, as it challenges the chain-restaurant culture monopolising the industry – and a host of celebrities are already showing their support for the cause.
The Restaurant Club currently boasts a cult following of over 6,000 self-proclaimed food critics on its Facebook group of the same name, which was set up by journalist and food writer Louisa Walters in 2013. The married Mill Hill mother-of-two decided created the private group after enjoying reading reviews and swapping recommendations on a Facebook book club.
Louisa says: ‘I thought it would be great to have a space where my food-obsessed friends and I could share tips, tastes and recommendations and suddenly thousands of other voices joined in too.
‘London’s culinary scene is diverse and exciting with new places popping up every single day and we found a gap in the market for quality, honest reviews you can trust. It’s fantastic to have an active community of restaurant goers sharing their experiences – good and bad – from a quick bite-to-eat with the kids at a favourite neighbourhood café, to lavish meals enjoyed overseas.
‘Every day my Facebook page is pinging with notifications from the group and I’m overwhelmed by the community’s engagement, passion and ever-growing interest.’
British model Daisy Lowe is among the A-listers encouraging independent restaurateurs and customers alike to sign up and reap the benefits. With more than 1,500 members registering their interest in the loyalty scheme the day it was announced, The Restaurant Club is set to be a recipe for success.
Louisa adds: ‘The Facebook group has done wonders for the restaurant business in the UK and beyond. The restaurateurs believe our official loyalty club has all the right ingredients to help them prosper even further.’
Martin Ment of ‘Hudsons’, Whetstone:
The Restaurant Club can raise the profile of any restaurant overnight and helped Hudsons instantly when it launched in February 2015. Over time, the Club has given me constructive feedback so that I can make the necessary changes to improve my business. Member feedback allows me to better the customer experience that I can offer on an ongoing basis. My wish, like all restaurants, is to generate additional ‘bums on seats’ in the restaurant through the quieter periods and to enhance my brand through this association – The Restaurant Club’s loyalty scheme does this for me.
The members are all active foodies who eat out regularly and who have extended family and friend circles. They are usually instrumental in selecting the choice of restaurant and this presents a great opportunity to drive customers towards your business at the times the suit you.
Philp McGuinness of ‘Tootoomoo’, Crouch End and Whetstone:
The Restaurant Club has opened up my business to a new audience of customers who want to see local restaurateurs succeed and are hugely supportive. They give great feedback. The loyalty scheme will generate more traffic and maybe give a little excuse for someone new to try us. Any restaurant joining up will see more customers, lots of goodwill and great feedback to help them keep things fresh.
Jesse Dunford Wood of ‘Parlour’, Kensal Rise:
The Facebook Group Restaurant Club has been amazing with its promotion and outreach, especially on our Chef’s Table, where it is most probable that someone in the group has heard about it from a friend who is a member of the Club. Lots of our other guests come recommended and spurred on by some great reviews we have had too. Being part of the loyalty scheme offers more to those in the group, with the specific targeting of quieter and less popular shifts. Having a continuous stream of regular restaurant-goers and keen foodies will only benefit your business, especially if you can help out in the leaner periods.
Sign up! http://www.parlourkensal.com/