10 Group - TRC

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WATERSTONES DECEPTION: CHAINS DRESSING UP AS…

Waterstones, the UK's leading bookshop chain, is on the defensive after going incognito at some of its newer stores. The firm has opened three shops that do not feature its distinctive branding, prompting accusations of deception. They are Southwold Books in Suffolk, The Rye Bookshop in East Sussex and Harpenden Books in Hertfordshire. But Waterstones' chief executive, James Daunt, told the BBC the move was justified, saying he wanted the shops to have a more independent feel – a quality that evidently that attracts the masses. Louisa Walters, founder of The Restaurant Club, a 17,000-strong membership scheme championing independent restaurants says: “It’s worrying that the shop fronts are designed to fool people into thinking they are locally run small businesses with the love and individuality which you find in local stores and eateries. “We are seeing an increased appetite for a more personalised experience with many people actively choosing to spend their hard earned cash at independents over chains. Chains are responding by surreptitiously taking on the look and feel of local stores whilst still offering their core business pricing and service, which is somewhat deceptive and a threat to real independents. “Independents stores, including British restaurants, already struggle to compete with the chains in terms of buying power so have to offer something niche or different. We are urging people to vote with their feet and visit – or research - independent businesses wherever possible. If we don’t support our high street we are in danger of having identical high streets with little choice or diversity.” To arrange an interview with Louisa Walters, contact deborah@the10group.co.uk

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Restaurants on the rise as pubs decline …

In light of new research* revealing the great British pub continues to make way for 6,000 new eateries across England, Scotland and Wales, the Restaurant Club, a fifteen-thousand-member scheme supporting local restaurateurs over chains monopolising the high street, is celebrating the increase. However, Louisa Walters, Founder of the TRC warns that the economic situation remains challenging for independents. To arrange an interview with Louisa Walters, Founder of The Restaurant Club, please contact eddie@the10group.co.uk 0207 637 0656 PLEASE SCROLL DOWN FOR FULL STORY...

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Jamie Oliver blames restaurant closures on…

In light of plans for Jamie Oliver to close six of his Italian restaurants after tough trading and the “pressures and unknowns” following the Brexit vote, Louisa Walters, founder of The Restaurant Club questions this premise: "Does the news that Jamie Oliver is closing six of his restaurants indicate that the tide is turning when it comes to restaurant chain culture? People are eating out more than ever before, spending a quarter of their annual wage on this national pastime. Yet, diners are being increasingly discerning about where they spend their culinary cash. Independent restaurants are becoming more and more appealing - as owner-managed establishments are in tune with what their customers are looking for and food is cooked fresh and from scratch. The Restaurant Club is proud to support London’s independent restaurant industry." To arrange an interview with Louisa Walters, please contact deborah@the10group.co.uk

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DOGS IN RESTAURANTS - ARE YOU BARKING MAD? *…

New research reveals a divide in argument surrounding whether or not dogs should be allowed in restaurants across the UK.  Scroll down to view release. ALL FREE OF COPYRIGHT RESTRICTIONS For more information: jess@the10group.co.uk / 0207 637 0656

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Britain's foodies fly the flag for …

Scroll down to view release.   To arrange an interview: deborah@the10group.co.uk 

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BREAKING THE CHAIN: LAUNCH OF NEW SCHEME…

SUBURBAN MOTHER DISHES UP PLAN TO 'SAVE OUR…

Mum-of-two launches The Restaurant Club Loyalty Scheme today, which brings together discerning diners and independent restaurants. Celebrities including supermodel mum and daughter Pearl and Daisy Lowe have already expressed their support. To arrange an interview with The Restaurant Club's founder, Louisa Walters, please contact deborah@the10group.co.uk

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Serves you right: Local eateries set to…

Thousands of foodies and independent…

**Scroll down for press release** All content FREE to use and FREE of copyright restrictions  To arrange an interview with the founder of The Restaurant Club, please contact Deborah Weitzmann: deborah@the10group.co.uk / 0207 637 0656 http://therestaurantclub.com/

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