Britain expecting snow to hit THIS weekend - Waze predicts 140% increase in accidents
Climate experts warn that a looming cold snap could cause heavy snow and blizzards from next week. While UK transport authorities plan for the challenges that come with snow, clever traffic technology is on hand to those who want to avoid chaos on the roads. Finlay Clark, UK head of Waze, the real-time navigation app, urges commuters to plan ahead, especially when driving during the busy rush hour period.
He says: “Data from Waze shows that when hazardous conditions like this hit, a journey time increases by approximately 30%, so for an average commute of 45 minutes, you’d be looking at an additional 14 minutes behind the wheel.
“Alerts – including accidents on the road – often increase by 140% during stormy or snowy conditions. Speeds are reduced as drivers take more care, from 26mph to 22mph on average (a 16% reduction). Meanwhile, a 20% reduction in kilometres driven suggests that many people stay at home and only make essential journeys.
“If you have to drive in adverse weather conditions, Waze can re-route you around traffic and get you to your destination safely and effectively, guiding you on the best time to embark upon your journey. Over 1.9 million drivers in the UK rely on Waze’s crowdsourced real-time updates to save time and fuel.”
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To arrange an interview with Finlay Clark, UK Head of Waze, please contact firstname.lastname@example.org / 020 7637 0656