DRIVERS TO SWEAT IT OUT IN BACKED-UP BEACH TRAFFIC THIS WEEKEND

NEW WAZE DATA REVEALS TOP FOUR ROUTES TO AVOID

Beach-goers hoping to escape the city heat this weekend are advised to steer clear of specific routes, with crowd-sourced sat nav app Waze predicting heavy congestion towards seaside locations.

With temperatures in the south of England expected to reach a balmy 26C, the collective exodus to the coast will lead to motorists spending 40% longer in the car than the average Saturday and will drive for 21% longer (21 miles compared to 15 miles). Traffic jam reports are expected to peak between 4pm and 5pm on Saturday afternoon with speeds in beach towns slowing to under 10mph, as drivers make their way back from the coastline.

Waze advises drivers to use real-time traffic updates to their advantage on a sunny weekend like this one, prepare themselves for the delays and pack plenty of water to keep hydrated.

Finlay Clark, Head of Waze UK, says:

“It is no surprise that millions of drivers will be making the most of the sunshine this weekend by spending the day at the beach. But many will have to endure the frustration of sitting in hours of tailbacks en route. Drivers using coastal routes such as the A23 to Brighton, A31 to Dorset, A30 to Cornwall and M55 to Blackpool, should plan ahead and allow extra time for delays. Our live updates give the most accurate ETAs and drivers can schedule the route before setting off to see exactly how long the journey will take.

“We advise checking Waze for live traffic updates from millions of fellow drivers to avoid the worst of the congestion. If you find yourself in traffic, the app provides peace of mind by suggesting the fastest and most optimal route possible to any destination. This can be particularly useful in preventing you from losing any extra time that you could be spending out of the car and by the sea.”

Join this community of drivers today by downloading the free Waze app for iOs or Android at www.waze..com/get.