London, 22nd May 2017 – Waze has just appointed Nigel Fung as their new UK Sales Lead.

Nigel was Head of Agency Sales at Primesight for 2 years, beginning 2007 in their Environments department and selling across OOH Cinema and Health Club destinations before rising through the ranks to head up the Agency team in August 2015.

During that time, he built and led a high performing Agency sales unit and was integral to Primesight’s 2015 and 2016 Campaign OOH Sales Team of the Year awards. His team also won Mediaweek’s Mediabrand of the Year in 2016.

Nigel says: “I'm absolutely delighted to have joined the team here at Waze. The opportunity to work for such a disruptive brand, in a transportation industry that is set to forever change how we move, makes it an exciting journey to be part of. With Waze's unique geolocation ad platform, I'm looking forward to placing brands on the map as well as outsmarting traffic together with my fellows Wazers.”

Nigel has over 12 years experience in media sales. He started at Haymarket Media Gorup and worked across some of their most distinguished specialist print titles including Autocar and Stuff magazine. He then joined Primesight Outdoor in 2007 where he contributed significantly to the company’s growth and recent industry accolades.  

Waze is a crowd sourced sat nav app that was bought by Google in 2013 for $US1.3billion. The UK business is lead by Finlay Clark.

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