***Embargoed until 00:01 Tuesday 20th December 2016***


 SUE PERKINS DRIVES YOU HOME FOR CHRISTMAS

ON YOUR MARKS, GET SET, BRAKE!

FORMER GBBO CO-HOST TRADES BEATING EGGS FOR BEATING TRAFFIC AS FIRST UK VOICE OF WAZE

  • Familiar voices and relevant real-time, geo-targeted driver ads offer a deeper brand engagement during the time people are behind the wheel
  • Sue is first UK voice of the free, real time, crowdsourced traffic and navigation app powered by drivers, following US stars like Arnold Schwarzenegger and Morgan Freeman

As millions get behind the wheel ahead of the great Christmas getaway, for a limited time from December 20th, Brits will have the chance to download the voice of former Great British Bake Off co-host, Sue Perkins for free on Waze. As the UK’s first celebrity voice for the crowd-sourced navigational app (following in the footsteps of US icons, Arnold Schwarzenegger, Morgan Freeman and Star Wars’ C3PO) Sue will be ‘whisking’ drivers off to their festive destinations - 'serving' up all you ‘knead’ to know about avoiding bumper-to-bumper traffic and taking alternative routes at peak congestion times.

A national treasure known for her wit and eloquence, Sue promises to be reassuring (“Thank you for choosing ‘Sure Perkins’, I will now be narrating the rest of your life”), and will ‘rise’ to the challenge with British humour aplenty (“On your marks, get set BAKE! I mean Drive. DRIVE! Sorry, force of habit.”). Sue's perky directions will alert drivers to upcoming accidents, hazards and other real time road updates reported by other drivers (“Don’t worry you’re safe with me. Has anyone seen my glasses?”). It all ‘boils’ down to beating the traffic so drivers don’t end up in a ‘pitta’ despair.

Sue Perkins says: “I have been half of the voice of baked goods for seven years, so to now be the exclusive voice of something is like a dream come true. It’s fascinating to know that thousands of ‘Wazers’ will download my voice this Christmas and trust me to guide them through the streets of Britain. I’ll be the first to get on board and download myself, after all nothing could be more fun than drawing 2016 to a close by sitting in my very own narcissistic echo chamber.”

No one know knows more about what is happening on the roads in real-time than Wazers. Even if you know the way Waze provides peace of mind by suggesting the fastest and most optimal route possible to any destination. Join this community of drivers today by downloading the free Waze app for iOs or Android at www.waze.com/get. Then to select the Sue Perkins voice option within Waze, go to Settings > Sound > Voice language > Sue Perkins. Downloads are free.