HOW LONG BEFORE YOU QUIT THE GYM THIS JANUARY?
NEW DATA FROM REAL-TIME NAVIGATION APP WAZE PREDICTS THURSDAY 19TH JAN 2017 WILL SEE THE BRAKES PUT ON YOUR FITNESS REGIME
Every January will see the same predictable New Year’s resolutions – eat better and do more exercise. But if history is anything to go by, we can expect most of us to take an early detour.
Waze data for the first days of 2016 shows a spike in navigations to fast food restaurants that suggests people rang in the new year by enjoying their last cheat meal of the season. The data also shows that users spent the weekend recovering from their New Year's festivities and avoiding the gym altogether, presumably storing up the energy to jump start their fitness goals on Monday.
On the first business day of 2016, the data shows a steep increase in navigations to gyms. This volume persists for a few weeks, as fully committed users tried to settle into a new routine.
According to Waze data, navigations to the gym during any given week peak Monday through Wednesday and start dwindling on Thursday. In January, motivation is at an all-time high, and navigations spike for an additional day per week as workday warriors trade in their Thursday happy hours for workouts.
Given the commonly held theory that it takes 21 days to establish a new habit, the spike in gym traffic on Thursdays is also great news for gym owners who want members to solidify their long-term fitness habit. Waze navigation data corroborates the challenge of keeping members engaged through this milestone: the first dip in navigations to gyms in January 2016 occurred at the three-week mark.
Finlay Clark, head of UK Waze, says:
“With 60 million people navigating with Waze globally, we have an ever-growing pool of information that helps identify trends in real time like never before. In this instance, we can learn about the popularity of certain destinations and at peak times and re-route Wazers around traffic hotspots. Although Waze can’t shave inches off your waistline, we can effectively shave minutes off your drive! Where you choose to go – be it the gym or a burger joint, that’s up to you.”
Waze provides peace of mind by suggesting the fastest and most optimal route possible to any destination. Join this community of drivers today by downloading the free Waze app for iOs or Android at https://www.waze.com/en.