Many of us will probably have celebrated this year’s Valentine’s Day with a loved one and exchanged gifts, however according to new data, it would seem some perhaps forgot to mark the most romantic day of the year in their calendars.  

According to analysis of Waze navigation data from 2016 to flower shops (not including petrol stations), there was an almost equal spike in flower shop navigations a week after Valentine’s Day, possibly due to men trying to make amends or avoiding the love holiday’s premium prices hikes.

This comes after new data also answered the age-old debate: which nationality is the most romantic? Perhaps not so surprisingly, it was not the British.

In fact, the most romantic country was the US where navigations on Valentine’s Day were up by 3.3x. France came second with an increase in navigations of 47% and UK bagged third place with an increase of only 31%.

With Valentine's Day fast becoming one of the most celebrated holidays around the globe, flower shops should get ready for another bumper day this Friday.

Responding to the Waze findings, Finlay Clark, UK head of Waze says:

“It might not be a surprise that our French counterparts put us to shame in the romance department. However, this Valentine’s Day analysis shows the Americans to be the true (rose) thorn in our side, subjecting us to third place.

“Collecting vast amounts of data from drivers around the world can be a particularly useful way for brands to target and showcase national consumer habits. And when it comes to Valentine’s Day flower shopping this year, Waze urges Britain to get into the spirit. Surely we should be able to do just as well as, if not better than, couples in the States!”

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