INSTAGRAM LAUNCHES LONG-FORM VIDEO FEATURE - EXPERT COMMENT
Claudia Sutton, Head of Social at The 10 Group is a digital marketeer who advises global Brands and a number of the UK’s leading FTSE retailers. According to Claudia:
“This is an exciting development from Instagram but with our attention spans reducing, it will be interesting to see how the move to longer videos on the platform will resonate with the Instagram audience and whether advertising revenue will follow.
“The growing popularity of Instagram stories has shown that vertical video can deliver an immersive full screen experience but questions remain whether the format can keep us engaged for up to an hour.
“It’s a bold move of Instagram to challenge rival platforms. We’ll know quickly whether it pays off.”
For more information or to arrange an interview with Claudia, please contact firstname.lastname@example.org / 020 7637 0656