Visa Europe Collab are entering the ever evolving world of wearables by teaming up with Henry Holland to create a new retail payment journey that will come alive as a world first on the catwalk at London Fashion Week on Saturday 19th September 2015.

This is not a sponsorship or brand awareness project, this is a true collaboration and, as with all of Collab's Proof of Concepts, House of Holland has been subject to a 100-day innovation sprint where an idea from has been taken from the drawing board and developed to create a test experience, to bridge the gap between what is functional and what is beautiful to prototype a new payment experience in a spectacular setting.

Henry is one of this generation’s most creative designers, always looking to push the boundaries with his irreverent style. This, combined with the expertise at Visa Europe Collab, means there’s no better way for driving innovation in payments. Henry creation does not stand out as an isolated piece of technology but is an integral part of his collection - which also enables an amazing new technology. 

Watch the video to get to know more about the design and development of the project. Follow on Twitter and Instagram #vecollab

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